Now accepting 3 founding partners

Your Phone Should Ring More Than It Does.

And you should know exactly why it's ringing.

You didn't start this business to chase leads, babysit marketing agencies, or lie awake at night wondering where next month's jobs are coming from. You started it because you're damn good at what you do.

We build the system that makes your phone ring. And proves exactly which dollars made it happen.

The Deal:

If we don't generate at least 2 closed jobs in 6 months, we keep working for free until we do.

Not "leads." Not "traffic." Not "rankings."
Closed jobs. Money in your account.

Currently accepting 3 founding partners at reduced rates

6+

Years Experience

Top-Rated

Plus on Upwork

100%

Ownership Guarantee

THE TWO CONTRACTORS

I want to tell you about two guys.

Two paths - before and after

The First Guy

The first guy has been running his business for nine years. Good reputation. Quality work. The kind of contractor whose customers shake his hand at the end of a job and say, "I'm gonna tell everyone about you."

And sometimes they do.

Here's what his Monday morning looks like:

5:47 AM. The alarm goes off. But he's already awake. Has been since 5:12, staring at the ceiling fan, doing math in his head.

Two jobs booked this week. That's good. Keeps the guys busy. But next week? One small repair. Maybe. And the week after that is wide open. Nothing. Just a blank calendar staring back at him.

He throws off the covers, shuffles to the kitchen, starts the coffee. Checks his phone while it brews. No voicemails. No texts. He opens his email and refreshes it twice, even though he already knows there's nothing there.

He did hire an SEO company once. Nice guys. Professional. They sent him a proposal with a lot of words he didn't understand, but it sounded good. $800 a month. He paid them for fourteen months.

One day, he finally asked them: "Can you show me one job that came from this? Just one. Point to a call that turned into money."

They talked in circles for twenty minutes. Mentioned "attribution" and "brand awareness" and "long-term strategy."

He cancelled the next week. Nothing changed. Which told him everything he needed to know.

The Second Guy

The second guy runs the same type of business. Same service area. Hell, they probably passed each other on the highway last Tuesday and didn't even know it.

Same skills. Same quality of work. Same number of years in the trade.

His Monday morning looks a little different.

5:47 AM. Alarm goes off. He reaches over and hits snooze.

Around 6:30, after his first cup, he picks up his phone. Three missed calls from the weekend. All from the website. All tracked. Each one has a little label showing where it came from. Google Ads. Maps. Organic search.

He doesn't stress about next week. Or the week after that. Because he can see what's coming.

Last month, he raised his prices 15%. Not because his costs went up. Not because he had to. Because he could. Because he had enough work coming in that he could afford to say no to the jobs that weren't worth the headache.

This Friday, he's leaving early. Maybe noon. His kid has a baseball game at 4 and he wants to be there for warmups. Not just show up in the third inning, still smelling like a job site.

Same skills. Same trucks. Same market.

One of them built a system. The other one is still hoping.

This isn't about SEO. It's not about ads or websites or "digital marketing strategy."

It's about which guy you want to be 12 months from now.

SOUND FAMILIAR?

Here's what we hear from contractors every single week:

"I've been burned before."

You paid an agency. They cashed the check. Then they either ghosted completely, or they stuck around sending you reports you didn't understand, for work you couldn't verify, that never once turned into a job you could point to.

"I'm still living on referrals."

And referrals are great. When they come. The problem is you can't control when they come. You can't call up a referral and say, "Hey, I need you to show up in March because that's when I've got a gap." You can't scale word of mouth.

"I have a website but it doesn't do anything."

It exists. You can type in the URL and it loads. Beyond that? Nothing. It doesn't rank. It doesn't convert. It just sits there like a digital business card from 2019 that nobody's picking up.

"I have no idea what's actually working."

You've spent money. Google Ads, maybe. Some SEO thing. A little Facebook. But if I asked you right now, "Which one of those actually produced a job last month?" you couldn't tell me.

"I don't have time to figure this out myself."

You're running crews. Dealing with customers. Putting out fires every single day. The last thing you need is another thing to manage. Another vendor to babysit.

If you're nodding along right now, keep reading.

IS THIS YOU?

Who This Is For (And Who It Isn't)

This is for you if:

  • You run a local service business where the average job is $3,000 or more. Septic. Concrete. Epoxy. Foundation. Excavation.
  • You've been at this for at least 2 years. You've got customers. You've got reviews.
  • You're doing somewhere between $300K and $2M. You're not starting from zero.
  • You actually answer the phone. Or you've got someone who does.
  • You're tired of marketing that feels like a slot machine.

This is NOT for you if:

  • You're brand new and still figuring out whether this business is going to work
  • You're shopping for the cheapest option. "Who can do SEO for $200 a month?" That's not us.
  • You're not going to follow up on leads. We can make your phone ring. We can't make you answer it.
  • You want weekly hour-long calls and hand-holding. We're not that kind of agency.
  • You need someone to run your whole business. We do lead generation. We do it really well. But we don't do everything.

We're not for everybody. That's the whole point.

THE SYSTEM

What We Actually Build

This isn't a "marketing campaign." Campaigns end. This is infrastructure. A machine. A system that runs whether you're thinking about it or not.

01

Foundation

Months 1-2

We build the machine.

  • Custom website that actually converts. Fast. Clean. Works on phones.
  • You'll own it. Your hosting. Your domain. Take it anywhere.
  • Call tracking on every number. Know where every lead comes from.
  • Google Business Profile optimization. Show up in the map pack.
  • Location pages for every city and town you work in.
02

Visibility

Months 2-4

We turn on the traffic.

  • Google Ads. Set up, launched, and managed. You pay Google directly.
  • Local Service Ads. The "Google Guaranteed" listings at the top.
  • Blog content. Real articles that answer customer questions.
  • Citations. Backlinks. Technical fixes. The work that moves the needle.
03

Scale

Months 4-6

We optimize and compound.

  • Real data. Which ads produce? Which pages convert? Which keywords work?
  • Put more money behind the winners. Kill the losers.
  • If leads aren't closing, we figure out why. We find it. We fix it.
  • More content. More areas. More visibility. The system compounds.

Here's what you'll have when we're done:

  • A website that ranks and converts. Yours forever.
  • Ads that produce. You own the account.
  • Call tracking that shows you what's working. You own the data.
  • A system that keeps running without you having to babysit it.

And if it doesn't produce at least 2 closed jobs? We keep working for free until it does.

FOUNDING PARTNER OFFER

Right now, we're building case studies.

Which means a small number of contractors get access to this system at rates we'll never offer again.

Best Deal
Full Price
BEST VALUE — SAVE $3550
3 spots remaining

Founding Partner

For contractors ready to be case studies

$3,850 $7,400

One payment. Or two payments of $1,925.

You save $3550
  • Everything in the core system
  • CRM setup and configuration ($1,500+ value)
  • Lead follow-up system
  • Priority communication
  • Case study participation
  • The 2-job guarantee
5 spots remaining

Early Adopter

Still a great deal

$4,700 $7,400

One payment. Or two payments of $2,350.

Save $2700
  • Website. Content. SEO. Ads. Tracking. Reporting.
  • Full 6 months of build and management
  • The 2-job guarantee
After spots fill
Spots filled

Full Price

Standard pricing after launch

$7,400+

Standard agency rates

  • Same core system
  • No founding partner bonuses
  • Waitlist only

After these 8 spots fill, the price goes up and we get pickier about who we work with.

This isn't fake urgency. We're building proof.

NO HOSTAGES

You Own Everything

Let me tell you something most agencies don't talk about.

A lot of them build your website on their servers. Run your ads through their account. Set up tracking that they control and you can't access.

Then you try to leave. And suddenly that website is "proprietary." Suddenly they need to "migrate" your ads, which takes 6-8 weeks and mysteriously never happens.

That's not how we operate.

Your Website

On your hosting. Your domain. Your files. Want to hand it to another developer tomorrow? Go for it.

Your Ads Account

We manage it. You own it. You keep it. No hostage situations.

Your Call Tracking

Your account. Your data. Your recordings. All of it.

We don't trap clients. We get results good enough that you'd never want to leave.

WHY US

Why This Works (When Other Marketing Hasn't)

1

We do one thing.

We're not trying to be your logo designer, your social media manager, your "brand strategist," and your lead gen system all at once. We build lead generation for contractors. Period. Same playbook. Refined over years.

2

We measure what matters.

Not impressions. Not clicks. Not "engagement." Jobs. Revenue. Money in your account. If we can't show you a clear line from what we did to what you earned, we haven't done our job.

3

We've done this before.

6+ years in digital marketing. Top-Rated Plus on Upwork. We've built systems that work. Now we're applying everything we've learned to one specific niche: contractors like you.

4

We put our money where our mouth is.

The 2-job guarantee isn't marketing fluff. If we don't produce, we work for free until we do. That's how confident we are in this system.

THE GUARANTEE

2 Closed Jobs in 6 Months. Or We Work For Free.

Here's the deal. We're not going to promise you'll be a millionaire by Tuesday. We're not going to guarantee you 47 leads a week. We're not going to make claims we can't back up.

What we will promise is this:

If we don't generate at least 2 closed jobs in the first 6 months, we keep working for free until we do.

Not leads. Not traffic. Not rankings. Closed jobs. Money in your account.

That's the only metric that matters. And that's what we're guaranteeing.

Founder

WHO'S BEHIND THIS

A Quick Word From Me

Look, I'm not going to give you some long story about how I grew up on a job site and my dad was a contractor and I've been around this industry my whole life.

The truth is simpler: I've spent 6+ years building digital marketing systems that work. I've been Top-Rated Plus on Upwork. I've seen what works and what doesn't across dozens of industries.

And I've watched contractors get absolutely destroyed by marketing agencies who take their money and deliver nothing but reports full of meaningless numbers.

I'm building Heavy Duty Leads because I know this system works—and contractors deserve better than what they've been getting.

FAQ

Questions You Might Have

How long until I see results?
Most clients start seeing leads within the first 60 days. The system really hits its stride around months 3-4 when SEO starts compounding with paid ads. By month 6, you should have a predictable, measurable lead flow.
What if I've been burned by agencies before?
That's exactly why we built the 2-job guarantee. We don't get paid to send you reports. We get paid to generate results. If we don't produce at least 2 closed jobs in 6 months, we keep working for free until we do. That's our skin in the game.
Do I need to sign a long-term contract?
The founding partner and early adopter pricing covers 6 months of build and management. After that, you can continue with ongoing management (at a reduced rate) or take everything we built and run it yourself. You own all of it either way.
What do I need to provide?
Access to your Google Business Profile, some photos of your work, and about an hour of your time for onboarding. We handle everything else. You focus on running your business and closing the leads we send you.
What if I'm not in one of the industries you mentioned?
If you're a local service business with an average job value of $3,000+, we should talk. The system works across most contractor niches. Apply and we'll let you know if we're a fit.

Ready to Make Your Phone Ring?

Apply for a founding partner spot. We'll review your application and get back to you within 24 hours.

Only 8 spots available at current pricing.